The SEO Starter Pack

You don't need a huge budget or years of experience to get started with SEO. Dominating the top rankings for general keywords related to your brand may be out of your reach, but even a slight investment in SEO can help your business earn more traffic and visibility.

The 7 Pieces of a Successful SEO Starter Kit

Okay, so you're interested in search engine optimization (SEO), but like most newcomers, you're intimidated by the perceived complexity of the field. To be sure, there are hundreds of independent variables that collectively bear an impact on your site's rankings and search engine visibility. And, learning how to master all of them is a process that takes years of experience and practice... Read more at Entrepreneur.com

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So, how do entrepreneurs and other small businesses cope with all the varied tasks of being successful on the internet? It’s simple really – they know where to go for help and what tools to use. Savvy business owners rely on business tools and many different resources to help them meet their needs.

Best Tools and Resources for Online Business Owners

Using the right tools can make all the difference in your ability to succeed in business. If you know who your audience is, what your goals are, and you get the word out to as many people as possible with targeted content and well-composed calls to action, you will be successful... Read more at Business2Community.com

 

 

 

 

 

 

So, here are the pieces we promised:

1. Start with solid keyword research. You can use tools like SEMRush to save time and streamline the process to find the best keywords that buyers are actually using to find products and services like yours. You can get a 14-day FREE trial here and once you have the most trafficked keywords for your market, you can proceed to the next step.
2. Implement those keywords in your site architecture using website silo architecture or another topical method for increasing relevance by design through implementing pages aligned by topic.
3. Write in-depth content (2000 words or more) if you really want to have an impact. Longer articles with a wider array of topical breadth cover more topical nodes of relevance and increase your chances of ranking for a broader array of keywords.
4. Implement solid on-page SEO; which includes things like having relevant and succinct titles and meta descriptions, using short URLs, linking out to authority sites, using appropriate internal links to link to other pages in the site, and using structured markup to stand out in search results really helps. Having a solid WordPress SEO Plugin is one of the easiest ways to accomplish this without having to hand-code anything.
5. Once you have the on page elements in place, it's time to ensure that you have enough relevant citations from other sites such as Crunchbase, and social networks like Facebook, Tumblr, Twitter, Pinterest and others to make your website linked to and from sites that have algorithmic impact. You can also automate with tools like IFTTT to thread the accounts to publish from your RSS feed (if you are using WordPress).
6. Pay attention to which pages have the most traffic (or pages that have a high bounce rate)  with analytics. The goal is to see if you can lower the bounce rate (the rate that people leave the page) since a low bounce rate is synonymous with engagement and that is a powerful online ranking metric. In other words, make your pages sticky by keeping them on topic and including a prevalent call to action or objective for your users.
7.   Rinse and repeat steps 2-3 by chipping away at the more competitive keywords by adding more in-depth relevant content to increase engagement from your target audience by crafting content that satisfies their common problems or challenges.

While this post is brief, if you follow the resources above and invest your time wisely, you can create authority as a by-product of these 7 SEO tactics.

The article The SEO Starter Pack is courtesy of WordPress SEO